Generating content to market yourself and your brand
matthew.barlocker
11 November 2021You are a content creator. Artists of all stripes create something that people want to experience, content. You might be a musician, a graphic designer, an author, or a film producer. When your business is creativity, your personal brand is your content. Your clients trust in the quality, pace, and intuition with which you create content and, when marketing yourself for new clients, you want to convey that capability.
Many creators, however, don't naturally make the jump from showing your portfolio to self-marketing using content you generate for the purpose. Your own content is your best marketing asset, if you know how to use it. After all, that's what your clients will be hiring you for. The key is creating, hosting, and distributing public assets designed to attract new clients.
Building your brand
- Build your reputation as a thought leader
- Spread awareness of your brand and talents
- Define your brand personality
Generating content for your marketing strategy builds the power of your brand. When you share work that inspires you, you will build a reputation as a thought leader. Distributing great work branded can catch the eye of future clients who will then discover your brand and your talents. Your content can go even further than your brand, then bring the brand along with it. You will show up in image searches, in organic queries. When your work is seen again and again, then connected with your brand, you build your real brand personality and clients will find you with a greater understanding of what you have to offer.
Reaching your audience
- Expand your accessibility to a broader audience
- Engage and connect with your audience and future clients
- Greater social media and PR results
Content marketing is the name of the game, so as a content creator you have the advantage. Generating content and using content to market yourself is the ideal way to reach a greater audience. Expand to new channels using your talent and brand to show each new audience what you've got. Your content also gives you a chance to connect with your future clients on the artistic and personal level. Share content that makes them laugh or sparks their curiosity. Create a content stream they rely on for interesting and relevant insights.
SEO benefits of creative content marketing
- Lead traffic back to your website
- Win backlinks with your best content
- Boost your organic search presence
- Increase your Expertise, Authority, and Trust (E-A-T)
SEO is what causes your work and your website to appear on searches. Every time your work appears to a search engine user, you gain awareness. Every time your website is clicked, you gain traffic, leads, conversions, and authority. Content branded to you will lead users back to your site while great content on yours site draws traffic directly. When you create and share content that inspires others to reference it, you win backlinks and greater SERP ranking.
Creating content that people want to search for increases your organic appearance on searches. Sharing content that shows your expertise and talent and building traffic because of it results in the Expertise, Authority, and Trust - one of the core ways Google judges the value of a website.
Generating content is an essential part of marketing any brand, especially if you - yourself - are a content creator. Let us help you build our brand, creator reputation, and client list with an organised strategy to market yourself and a team you can rely on.
Through the Digital Pigeon platform, you can send and share large files quickly and conveniently with your potential clients worldwide, which places you at a competitive advantage over other freelancers. What's more is that you can use your logo, imagery, and URL. Get started today by signing up for a free trial or contact us.
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